• Available on Kickstarter from January 4

    The next generation of shirts

  • The Labfresh shirt

    No stains, no smell, almost no ironing, and made of the softest cotton. Life has never been easier

    Stain & smell repellent

    Patented technology

    Our patented technology enables cotton fibers to repel water, oil and bacteria. This means you can spill red wine on your shirt or run a marathon in it without needing to wash it afterwards.

    Labfresh shirt, minimalistic design

    The easiest shirt

    Designed for the busy urban professionals who don't settle

    We believe in sustainable basics that men will want to wear constantly and for years. The high quality and minimalistic design enable countless style variations that suit most occasions.

     

    Easy care & easy ironing

     

    It's hard to choose what's more annoying - ironing or washing. That's why you should do as little as possible of both.

     

    Our shirts are easy care quality and rarely need washing. We recommend you to iron it after washing to get a crisp and fresh look. Hereafter you can wear the shirt for weeks without any smell, stains or creases.

     

    soft cotton, natural fiber

    The softest cotton

    Hidden technology

    The shirt is made out of the softest cotton with 2% elastane. We love our technology however we like it to be invisible. We think it is important the shirt feels natural and the fabric is breathable.

  • About us

    Based in Amsterdam and crazy about sustainable basics that make life easier

    Customers

    "As a stylist I've had style sessions with hundreds of men. The true way of saving men from the hassle of shopping is to create clothing that stays clean and fresh"

    Product

    "I launched a personal shopping service for men (The Cloakroom) because I was tired of shopping. Now it's time to make sure I also don't have to wash and iron all the time."

  • Follow us

    On our quest to build a fashion label that can set new standards for comfort and quality

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  • The nitty-gritty details

    We get a lot of questions, which we love! You are more than welcome to reach out if you would like to know more.

  • FAQ

    Everything you need to know about our technology, preordering, sustainability, shipping

    - we even explain how to iron and wash your precious new shirt.

    Oil & water repellency

    The technology blocks the entry of water and oil based liquids into the fabric. Therefore you can rinse off almost any substance with ease. You don't feel the technology on the shirt in any way because we treat the fibers before it is spun into fabric.

     

    In order to make the shirt breathable and machine washable it is however necessary to allow water to access the fabric at a certain pressure. This also means that if you wear a winter coat or a backpack while biking in the shirt it will get wet. It will however never smell.

     

    Please remember that the shirt is developed for fashion, not for sports. The fact that it performs well under extreme conditions (like a half marathon) does not mean it should be used for this purpose.

     

    Washing & after-care

    The shirt can be machine washed at 40 degrees. Do not put it in the dryer. Due to the water repellent treatment it will dry very fast. We recommend you to iron the shirt after each wash to make sure it looks as crisp as possible.

     

    We have tested the special properties up to 40 machine washes without any decreases. For most men we estimate the shirt will last a lifetime.

     

    It's possible to wear the shirt for many days without odour, stains or yellow armpits. It is however not possible to go through life without ever washing it again. Dead skin cells and dirt particles from the air will at some point leave black layers on your shirt. It's however easy to fix with a little wash.

    Anti-odour treatment

    Sweat stains will not be visible during normal use. The fabric blocks the entry of water. However if you wear something over your shirt that is pressing on the fabric in the armpit or back you will see some wet spots. This could be when biking in a winter jacket or wearing a backpack.

    This happens because you are rubbing the sweat into the fabric. It is however a lot less visible than if you would perform the same exercise in a normal shirt.

    100% breathable

    Since the sweat is not absorbed by the fabric one might assume it stays on your body. This is not true. The temperature difference between your warm body and the outside temperature enables the sweat to evaporate through the fabric, thereby leaving your body and shirt relatively dry while maintaining breathability.

     

    This effect is achieved without any coating, which means the fabric feels 100% natural.

    The fabric

    The shirt maintains a natural feel because we use a hidden technology. By treating the strings on a molecular level before spinning it into fabric it is possible to keep the softness and whiteness of the cotton. You are unable to feel the treatment on the fabric and it is as breathable as untreated fresh cotton.

     

    Our technology partner is called InDuo. They are located in Paris and have been working on the technology for more than two years. Labfresh is currently the only commercial brand offering the technology in our markets.

    Fits, sizes & colours

    All shirts are in our signature minimalistic design. Currently we are able to produce dress shirts in regular and slim fits from size XS to XXL.

     

    We offer two colours - white and blue. During the Kickstarter only the white colour is available at first. When we have enough backers for the production of the white shirt we will make the blue colour available as well. So share the campaign with your friends if you want to unlock the blue colour too.

    How to remove a stain

    Easy, just rinse it off with water. Don't rub the stain in the fabric, but rinse it off immediately.

    Ironing & Easy care quality

    It is recommended to iron it after washing to get a crisp and fresh look. The fabric is easy care so you don't need to iron it after wearing.

     

    Since the fabric repels water ironing will be fast and easy if you spray water on the shirt while ironing.

     

    Bear in mind that "easy care" is defined as a durable press rating of 3.5, which is similar or higher than other easy care shirt brands. However "white" shows wrinkles like no other colour and if you wear it for many days in a row you will notice creasing.

    Shipping & Returns

    We ship for free within Europe and to almost any corner of the world for a shipping fee of €15. For European shipments products will arrive within 3-6 working days. For international shipments delivery times depend on the local courier.

     

    Returns are easy. We accept deliveries from any carrier and we refund within 10 days. We don't offer return labels.

    Payment

    Kickstarter accepts payments with Visa or Mastercard. If you don't have a credit card you can easily set up a digital Wirecard and make a bank transfer.

     

    Kickstarter (and Labfresh) both offer a 100% money-back guarantee in case you regret your purchase at a later point of time.

    Sustainability

    Textile production is only a tiny part of the total carbon footprint of wearing clothes. The biggest impact on the environment comes from washing, ironing and drycleaning.

     

    We believe our shirt is the most sustainable shirt on earth because men can wear it for years without having to buy new shirts. At the same time it is washed and ironed less during its lifetime.

     

    The only way to make the fashion industry sustainable is to change the perception of clothing as something you buy for €10 and throw out after 3 months.

    Preordering

    From November 8th our shirt can be preordered via Kickstarter. Learn more about Kickstarter here. Since our product is completely new we are using Kickstarter to help estimate the demand before we place the first order with our factory.

     

    To preorder directly you have to create a profile on Kickstarter. This is really easy. When we go live in November you can order the shirt via our campaign page. If we don't reach our minimum pledge Kickstarter will automatically transfer the money back to your account.

    Responsible production

    The shirt is produced in Portugal. The factory is owned by the nicest family with many people on their payroll that has been working there for more than 10 years. We have visited the factory ourselves and the working conditions are really good. Our agent work with numerous respected brands and he constantly monitors the working conditions and the production quality.

    Testing & quality control

    We ran, biked, sweated, and covered the shirt in red wine and ketchup for 2 months. But we need your help to keep on testing. If you have a cool idea to test let us know. If you want to run a marathon in it or wear the shirt for 30 days in a row please fill out the contact form and we will make it worth your while #whiteshirtchallenge.

    Socks, underwear, chinos & tee's

    At the moment we are only able to produce ties and dress shirts with the special technology. Our aim is to add casual Oxford shirts to the second collection. Within the first 2 years we aim to offer t-shirts, socks, boxers, chinos and sweaters. All made out of smart textiles.

    The price of the Labfresh shirt

    The retail price is €119. However in January you can buy the shirt for €99 via Kickstarter. We do this because we want to thank you for your support and your patience. Because of you we can pursue our dream.

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  • The next generation of shirts

    No stains, no smell, almost no ironing, and beautiful craftsmanship - Labfresh is unlike any shirt you have ever seen.

    Please be aware that this video is not for sharing. Please share the link to the Kickstarter campaign instead: https://www.kickstarter.com/projects/1655200223/labfresh-odor-stain-and-wrinkle-repellent-cotton-s

  • A NEW GENERATION OF SHIRTS

    FRESH FROM THE LAB

  • Profiles

    We've got a top notch team!

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  • The next generation of shirts

    No stains, no smell, almost no ironing, and beautiful craftsmanship - Labfresh is unlike any shirt you have ever seen.

  • Head of Growth

    Help us create the next generation of premium tech-infused menswear

    LABFRESH is a premium menswear brand specialised in smart fabrics that are stain and odor repellent. We are passionate about minimalistic design and disruptive technologies. By combining those two we create timeless premium apparels that will be worn for many years.


    In January we became the most funded fashion project in Dutch crowdfunding history. We are now working around the clock to expand the collection and grow our markets.

     

    The role

    We are looking for a growth hacker that can help take our already explosive growth to new levels. Since we are a small team you will be involved in a wide array of growth marketing tasks. Since there are no proven channels you are expected to hack and experiment your way to growth - we love new ideas and readily allocate budget for the sake of data collection.


    We understand that only superhumans master all the creative, analytical, and technical parts of growth hacking. Luckily both founders have commercial backgrounds and will be able to help out.

     

    Key Responsibilities

    • Build and execute a global lead generation strategy for paid and organic.
    • Build and manage our brand in a consistent manner across all channels.
    • Continually optimise and beautify our webshop and site.

    What we are looking for

    • Relevant education & 2+ years marketing experience
    • Voracious learner that's always on the lookout for new hacks and experiments
    • Strong analytical skills
    • Excellent communication skills.
    • A deep understanding of digital marketing and branding.

    What we offer

    • A rapid learning and career path
    • Competitive salary (based on merits)
    • Stock options
    • Vondelgym membership
    • Unlimited office dog cuddling
    • Beautiful office in the spanking new TSH Collab workspace

     

    Contact

    Kasper Brandi Petersen
    Cofounder
    kasper@labfresh.eu
    +31 624484688

     

    Stories about us

     

  • Menswear Designer

    Help us create the next generation of premium tech-infused menswear

    LABFRESH is a premium menswear brand specialised in smart fabrics that are stain and odor repellent. We are passionate about minimalistic design and disruptive technologies. By combining those two we create timeless premium apparels that will be worn for many years.

    During January and February we became the most successful fashion crowdfunding project in Dutch history. We collected €180,000 in preorders, from customers in 62 countries, and are now working around the clock to expand the collection and grow our markets.

    We are looking for an ambitious designer who can help us expand the collection with both formal and casual wear (tops, bottoms, and accessories). We do not work with full collections, but aim to continously launch new styles and categories one at a time - throughout the year.

    We innovate through perfect basics and superior craftmanship and materials - not through outspoken design. So to fit into our team you have to love Scandinavian simplicity and minimalism.

    We are commercial, but premium (shirts at €119), and we find inspiration brands like from ACNE, Eton, COS, and Tiger of Sweden.

    Key Responsibilities

    • Full stack design of new styles and categories - from mood board and technical drawings all the way to the final prototype and production
    • Assist with fabric sourcing and development
    • Coordinate sampling & production with our suppliers in Paris, Romania, Portugal, and China
    • Trend research


    What we are looking for

    • Voracious learner that's always on the lookout for new hacks and experiments
    • A passion for menswear & Scandinavian basics
    • Expert skills in Illustrator, Indesign, Photoshop, or similar


    What we offer

    • A rapid learning curve where you get responsibility and deadlines from day 1.
    • The chance to see your own designs go into actual prototyping and production
    • Unlimited office dog cuddling
    • Beautiful office in the spanking new TSH Collab workspace